They booked a trial
No-shows
People who booked a tour or a trial class and never walked in. They raised their hand once. A short, friendly nudge is often all that was missing.
For UK gyms and boutique studios · your own member list onlyThe money is already in your member list.
The money is already in your member list.
Win it back.
Trial no-shows. Members who lapsed quietly. Cancellations who said maybe later. Upload your list to a private desk, see who is genuinely worth a polite win-back email, and approve every word before anything sends. The free preview keeps contact details masked, and nothing goes out without your sign-off.
Contact details masked100 rows per calendar monthNo card required
Works with CSV or TSV exports from your booking or membership system. If your list is in Excel or Google Sheets, export it as CSV first.
Member win-back preview
Sample · maskedNames uploaded5,840lapsed and no-show
Worth a win-back2,010warm or lukewarm
Held back355before any send
Masked preview · illustrative sample
Lapsed 2 to 6 monthsMost likely to return
1,120ReviewTrial no-showBooked, never started
620ReviewCancelled, said maybe laterLeft on good terms
270ReviewDo not contactAsked to be left alone
355BlockedWhat happens next
01
Free private preview100 rows per calendar month. Details masked.
02
£997 the auditPlus applicable taxes calculated from your checkout location. Clean, score and recovery plan.
03
The follow upsFirst 14 days included, then £597 every 4 weeks plus applicable taxes calculated from your checkout location. Cancel anytime.
Three lists every gym already has
Most studios spend on new-member ads while three warm lists sit untouched in the booking system. Those names already know where you are and what you charge.
They stopped coming
Lapsed
Members who drifted off two, three, six months ago. Most never heard from the gym again after their last visit. Habit broke; interest usually did not.
They said maybe later
Cancelled
Cancellations who left on good terms. New job, new baby, tight month. One polite email at the right moment can reopen that conversation.
How it works
4
steps from lapsed list
to members back in the door.
A self-serve desk that works with CSV or TSV exports from the systems you already use, including a spreadsheet behind the front desk. Export availability depends on your system and setup.
01 · upload
Upload your lapsed list
Export your lapsed members, trial no-shows and cancellations as a CSV from your booking or membership system and upload it to your own private desk. Contact details stay masked in the free preview.
02 · see
See what is recoverable
The Desk cleans, deduplicates, and segments usable records into warm, lukewarm, cold, and do-not-contact. The masked preview helps you decide what is sensible to review; it is not a promise of a win-back result.
03 · approve
Approve polite win-back emails
Short, human drafts are prepared for you, written like a note from the front desk rather than a marketing blast, with opt-out wording for your review. You edit and approve every word before any enabled send.
04 · return
Send only when your sender is ready
If live sending is enabled for your workspace after sender and readiness checks, approved messages can go from your own dedicated email address with quiet hours and daily caps applied. Email replies stay in the business inbox you connected.
What the maths can look like
A worked example, not a promise.
Every gym's list is different, which is exactly why the preview is free. The figures below are an illustrative example so you can sanity-check the idea against your own numbers. They are not a client result.
Example: a 6,000-name lapsed list
Illustrative example · not a client resultLapsed members uploaded6,000example list size
If 5% come back300members returning
At £45 a month each£13,500a month recovered
The sum, in full
a
6,000 lapsed membersAn example export from a gym that has been trading for several years: cancellations, trial no-shows and expired memberships added together.
b
5% rejoin after a polite win-backAn assumption for the example, not a guarantee. Your rate may be higher or lower.
c
300 members × £45 a month = £13,500 a monthAn illustrative value per month while those example members stay; it is not a forecast, profit figure, or client result.
Run the same sum on your real list. The preview is free and your member details stay masked.
Preview my member list free →Engagements
Preview free. Continue only when you choose.
Start with a masked private preview of your member list. The audit is £997 once. The configured follow-up plan includes its first 14 days, then is £597 every 4 weeks; cancel anytime before renewal. The follow ups stay locked until you have the audit, and live sending additionally needs product launch plus sender, readiness and approval checks. Add up to four more of your own dedicated email addresses at £97 each per 4-week billing period (five sending addresses in total). Billing runs every 4 weeks.
free · no card required
Private Preview
£0
Create your private Desk, upload your lapsed-member CSV, and preview up to 100 rows per calendar month before you pay.
- Contact details masked
- 100 rows per calendar month
- Preview cannot be used or exported
- No card required
one-off
The Audit and Recovery Plan
£997/one-off
Get a full audit of your member-list exports: usable records cleaned, deduplicated and segmented, plus ready-to-review win-back drafts. Large lists may need staged files; a result is never guaranteed.
- List cleaning, deduplication and segmentation
- Ready-to-review follow-up drafts
- Pre-send safety checklist
- Downloadable audit summary
- No automatic outreach
first 14 days included · then £597 every 4 weeks
the follow ups
£597/4 weeks
Available only after the audit. The plan is configured with the first 14 days included, then £597 every 4 weeks plus applicable taxes calculated from your checkout location; cancel anytime before renewal. Live sending opens only after paid launch and per-workspace sender, readiness and approval checks; then opt-outs, quiet hours and caps apply.
- First 14 days included with the configured audit bundle
- One of your own dedicated email senders included, once cleared for live sending
- Add up to four more of your own dedicated email addresses at £97 each per 4-week billing period (five sending addresses in total).
- You approve every message
- Cancel before the next renewal
- Signed email opt-outs and one-click unsubscribe when sending is live
- Clean member-list export
Lead Recovery Desk
Your next member is probably a past member.
Create your private Recovery Desk, upload your lapsed and no-show list, and get a straight answer: worth following up, needs cleaning first, or leave it alone.
Free account required · 100 rows per calendar month · no card required.
Diagnostic
Find out if your lapsed list is worth chasing.
Tell us roughly what your member list looks like. You'll get a straight answer on whether it is worth recovering, and what the smallest sensible first step is.
- Only your own past members and enquiries, nothing cold or bought
- Nothing gets sent without your sign-off
- No outreach before your approval
Prefer self-serve? See the account-based free preview → Up to 100 rows each calendar month.