Lead Recovery DeskPractical guide
Following up without becoming spam.
Follow-up only works if it protects the relationship. This is the operating boundary for any sequence you approve: your own prior contacts only, a working unsubscribe in every message, sensible hours, and a person reading the inbox.
Not legal advice. A practical pre-send guardrail. It does not replace legal advice for the rules that apply to you, and it does not make any contact lawful to message. You decide that.
The boundary
Only your own prior contacts
People who enquired, asked for a quote, booked or bought from your business. No purchased, rented, scraped or borrowed lists, ever.
Restrictions are honoured first
Anyone who unsubscribed, complained or appears in a suppression source is locked before a draft exists. A later purchase does not unlock them.
Held means held
Missing status, missing date, or unclear evidence is a reason to hold a record for review, not to send.
Unsubscribe in every message
A working one-click unsubscribe, honoured on its own without a person having to act.
Sensible hours and caps
No sending overnight, and a cap on how often the same person can hear from you.
Someone reads the inbox
Before any sequence is approved, name who watches replies and what happens to each kind: booking, question, not now, stop.
Never
- No purchased cold lists.
- No sending to people who opted out.
- No promises of revenue, replies or bookings, to yourself or anyone else.
- No sequence approved before you have read every message in it.
- No sending from a personal mailbox address. Use your own business domain.
What you need before the first message
- The list source and what each contact did previously.
- Any opt-out, unsubscribe, bounce or do-not-contact history you hold.
- The owner for replies: a booking link, an inbox, a callback person, or a quote refresh path.
- An approved business-owned sender and a readiness check before a small, reviewed pilot.
- Any rules your business already follows for its sector or location.